7 Things to Consider for finding the Right Email Service Provider

One of the most common queries email marketing professionals ask is “Who is the best email service provider?” In general, it all depends on the needs of your business. Certainly, all service providers have their own positives and negatives. Whether it is capacity, serviceability, distribution, or value, they all have limitations. As a provision, you can adapt the email service provider to your business with caution.

1. The business you are running (B2B or B2C)

2. The Topic or content format

Do you deliver simple e-newsletters with basic customization features or complex, energetic content? Do you need a copy-paste HTML solution or template? Each email service provider differs greatly on the capabilities of the template and HTML editor they offer. Carefully evaluate your needs and efficiency.

3. Pricing Configuration

4. Exposure or Reporting

5. Internal Resources

6. Disabled user interface

There is no standard service provider user interface and some organizations are more imaginative than others. Sometimes when everything is the same, there will be enough reason. However, you should consider performance and other issues. If a strong user interface makes it difficult and takes longer to deliver a message that would be a big reason to leave considering ESP.

7. Financial Planning

Final Thoughts

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